Breaking the Mould presents a diverse and significant range of ambitious work by women. It challenges the male-dominated narratives of post-war British sculpture, whilst seeking to inspire future generations, supporting the maxim ‘if she can see it she can be it’.
We designed a bold and unapologetic identity using visual breaks and sculptural stacking of typography for the exhibition ident. This slightly awkward aesthetic reinforces how the traditional ‘narrative’ of women in the arts needs to be broken apart, reconstructed and rewritten.
To showcase the multiple voices and perspectives across the exhibition we used a mix of the artists works for the various marketing materials. We chose the typeface Marguerite Grotesque, designed by Charlotte Rhode, due to the feminist concept woven into its design. Named after the strong and decisive female protagonist, Marguerite Gautier, from the novel ‘La dame aux Camelias’. The typeface resembles her characteristics with very round, stable forms resulting in a dramatic typeface perfectly suited to the exhibition. We paired this with the characterful serif Self Modern.
This book was published to accompany the exhibition and is the first publication to focus on women sculptors in Britain from the post-war period to today.
In collaboration with kellybarrow.co.uk
Brand Identity / Publication