Digital Insides is a collaborative arts project about trust, evidence, ethics, consent and technology in medical imaging. Through dialogues and artist interventions it aims to reclaim medical images.
The identity referenced neon blue as it is often found in medical imagery. The rational, legible form of the logo mark was outlined to enforce the idea of ‘inside', therefore allowing the logo mark to interact with the collected imagery and conversations. The website was designed as a simple functional tool for the artist to record and organise her collected dialogues and images, allowing them to be removed from their clinical settings.
See the site here digitalinsides.org
Brand Identity / Website