Three Forms is an art gallery specialising in 20th century modern and contemporary art. They work predominantly online but also hold pop up exhibitions. The gallery is named after the abstract sculpture by Barbra Hepworth - a powerhouse of British 20th century art. The identity subsequently draws reference from this sculpture by depicting three non identical forms set to a grid. The forms move flexibly within the grid to create space for holding text and images. The monochrome and off white colour palette is again referenced from the artwork.
Typefaces used are Sharp Grotesk chosen for its Swiss styling and unexpected construction. This is paired with Manage which beautifully plays on the flexibility of form through its irregular anatomy.